Kirsten’s professional odyssey began in the unique realm of matchmaking for ultra-high-net-worth professionals in Mayfair. It was here that she honed the art of understanding diverse perspectives on a singular desire: connection building. Today, Kirsten seamlessly applies these insights to foster enduring brand-customer relationships as GLIMMA Director of New Business Development.
Kirsten’s trajectory may seem varied, but her past as a matchmaker mirrors her current role at GLIMMA. Unlike the high-pressure sales environments of her past, matchmaking allowed her to develop crucial skills – listening, emotional intelligence, and above all, authenticity. At GLIMMA, we pride ourselves on this value, recognizing its pivotal role in building trust and long-lasting relationships in this new era of purpose.
'Authenticism is not just a brand value—it's the heartbeat of every enduring connection we craft at GLIMMA.'
As a third-culture kid based in London, originally from Scotland but with roots in Hong Kong, Indonesia, and Singapore, Kirsten thrives on the ability to work without borders. Her role as New Business Director involves navigating time zones, catching up with the team in Bangkok in the morning, and diving into a USA pitch in the afternoon. It’s a dynamic, ever-evolving landscape that mirrors the rich cultural perspectives she brings to every project.
Beyond her role in new business development, Kirsten is a creative soul. The arts hold a special place in her life, with a love for painting, drawing, and a penchant for listening to music from around the world. It’s this creative rhythm that enhances her ability to weave compelling narratives for brands.
In Kirsten, GLIMMA not only has a New Business Director but a conductor of authentic brand relationships. Stay tuned for more stories from our exceptional team as we continue shaping the future of brand experiences at GLIMMA.
Before joining us, Brawley worked as a business development director with a large research and advisory services firm in Washington, D.C. Brawley will focus on working with executives to develop and implement their brand strategies across the US.