{"id":6681,"date":"2022-09-16T13:21:38","date_gmt":"2022-09-16T13:21:38","guid":{"rendered":"https:\/\/staging.glimma.com\/why-brand-should-be-front-and-centre-of-the-ma-process-for-ceos\/"},"modified":"2025-08-21T09:29:17","modified_gmt":"2025-08-21T09:29:17","slug":"why-brand-should-be-front-and-center-of-the-ma-process-for-ceos","status":"publish","type":"post","link":"https:\/\/staging.glimma.com\/us\/why-brand-should-be-front-and-center-of-the-ma-process-for-ceos\/","title":{"rendered":"Why Brand Should Be Front and Center of the M&#038;A Process for CEOs"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Amid a blazing hot M&#038;A climate, CEOs have a responsibility to ensure their brand remains one of their most valuable assets during \u2013 and after \u2013 the acquisition process. 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