Even today, we are actively engaged in a new project for Gate Gourmet, encompassing the branding of new trucks supplied by the company’s trusted truck suppliers in Germany and Northern Ireland, along with additional truck rebranding work in Switzerland. We have also ensured seamless brand maintenance through BrandEye’s bespoke ‘brand asset store’, offering Gate Gourmet the ability to promptly repair damaged branding across their global fleet.

As we embark on this journey of transformation with Gate Gourmet, we remain steadfast in our commitment to excellence, empowering them with effective brand management solutions that elevate their fleet’s visual impact across the globe.

The Brief

To develop and deliver a global branding program across 85 countries, including workplace branding, wayfinding and external signage.

HSBC Group Design sought to create individual designs for their workplaces around the world, to reinforce the Employer Brand and to enrich the workspace.

Developing and delivering the HSBC Employer Brand

We worked with HSBC to develop, design and implement a global branding program that brought brand consistency to their work spaces but at the same time, allowed for local customization.

At the hub of this large-scale and award-winning program, we provided central control and input in terms of design, rollout, material specification and installation.

The environment’s important

An environmental approach to signage was adopted. To minimize costs and carbon footprint, all the specified materials were sourced locally, environmentally friendly and recyclable.

Through careful choice of innovative mechanical sign designs,  we helped to reduce the on-going cost of ownership by allowing maintenance staff to easily carry out day-to-day additions, moves and changes.

We’re proud to have won three international awards for our global branding program for HSBC.

THE BRIEF

To implement Avianca’s new brand identity across airports and ticket offices globally.

When Colombia’s national airline took over TACA airlines and expanded their coverage in Latin America, they decided to rebrand.

HOW DO YOU DELIVER A REBRAND IN 84 AIRPORTS IN JUST 180 DAYS?

Their new brand identity was created by Lippincott. Our role was to fully rebrand over 300 locations in the new brand identity, whilst keeping the design under wraps until launch day.

Working closely with their designated Rebrand team – HR, Marketing and Corporate Affairs – we started by undertaking a full audit of all their branded assets. This included real estate, fleet air, ground fleet and every brand touch point (including digital).

The rebrand covered every possible element – paint, digital screens, graphics, signage, point of sales materials, office branding and their entire ground fleet.

LOCAL KNOWLEDGE

We project managed the implementation of the rebrand from our offices in Mexico and Colombia.

The local knowledge of our network was critical in understanding cross-border restrictions, particularly given the sensitive nature of airport environments. It also helped in providing multi-lingual signage solutions.

Avianca’s award winning rebrand and our role was featured in the UK’s top branding publication ‘Communicate’.

We created brand experience that is rich in quality, impact and emotion across the entire customer journey on behalf of Delta Air Lines in over 275 airports worldwide.

More than 4,000 Delta Air Lines flights take off every day, connecting people across more than 275 destinations on six continents. Delta’s 80,000 employees serve over 200 million customers annually.

We manage an extensive range of brand assets for Delta globally and frequently complete on-site surveys, track completed projects and gather specific brand data to feed it into our brand asset database to help track Delta’s branding and in-market messaging for their teams.

Our design team interpret Delta brand guidelines to create consistently effective visual signage, wayfinding, and marketing communication assets across the entire customer travel journey and we are constantly innovating with the Delta teams adding new services to the solution portfolio, including vendor network management, technology services, fleet services and product specification,

Aura Brand Solutions represents our operation in the UK. Commissioned by DPD to rebrand their entire fleet in the United Kingdom, our team also drew upon its international expertise, as part of the GLIMMA network, to develop a specification for the rollout of the rebrand across the rest of the European fleet.

The rebrand was prompted by the need to consolidate the branding of 4,500 vehicles across multiple markets.

Given the international nature of the project, we started by examining the product options available in all markets.

Working closely with DPD’s creative design team and our global partners, our technical team helped to develop the optimum product solution – one that would guarantee consistency in all markets.

Once agreed, we advised on the different implementation options for the most efficient pan-European rollout in terms of quality, time and cost.

UK Fleet Rebrand

For the UK fleet rebrand, our team was responsible for managing the design, manufacture and installation of the new livery designs nationwide, across a spectrum of different vehicles.

A full audit of the UK fleet was undertaken and prototypes were developed to ensure the most appropriate technical design.  Significant prototyping and color profiling was carried out to reach a final graphics specification.

This provided full warranty cover, achievable only thanks to Aura’s status as a manufacturer approved converter and installer.

The variety of vehicle types was matched by the variety of vehicle owners, adding a layer of complexity to the project. A large part of the project management role being liaison with the company-owned fleet managers, the franchise-owners and the individual owner drivers, to ensure brand consistency across the entire fleet.

To minimize the time that vehicles were off the road during the rebrand, we also undertook any existing accident damage repairs at the same time.

The Brief

A long-standing client; we’ve worked with Heineken over many years to deliver various branding programs, including a rebrand and to support their sponsorship programs.

Fleet Rebrand

When the iconic green bottle became central to Heineken’s design approach, their European fleet of vehicles was one of the most prominent items to be rebranded. With an extensive distribution network, comprising a wide variety of vehicles types and sizes, this was quite a challenge.

We were appointed as their branding partner, to centrally co-ordinate the rewrapping of their European fleet. Through our local network, we used the latest digital technology and latest generation UV curable inks to reduce environmental impact.

Having become very familiar with the Heineken brand over the years, we continue to advise, develop and support the rollout of their fleet branding across new and replacement vehicles in Europe.

Sponsorship Support

Heineken was an official sponsor to the UEFA Champions League and we have helped to brand their event villages and to temporarily rebrand their fleet in sports livery.

Branding solutions in support of sponsorships or events is all about speed – a fast turnaround to make sure you make the most of the short ‘window of opportunity’. We used specialist graphics that can be removed easily and act swiftly, using our on-the-ground network to deliver quickly.

We were asked to manage the rollout of JACK & JONES’ latest window displays in over 450 stores and to create a compelling and consistent retail experience across Europe, the Middle East and Canada.

With more than 1,000 stores across 38 countries, they are one of Europe’s leading men’s fashion retailers.

DRIVING SALES THROUGH RETAIL DESIGN

Visual merchandising is key to high street sales success.  The Interior Store Design team commissioned a bespoke racking system that can be used in a versatile way to display both their Spring and Summer collections in a variety of ways.

THE NEED FOR SPEED

Having secured the design and manufacture, JACK & JONES commissioned our team to manage the installations globally. Within two weeks of receiving the brief, our implementation team, working together with the manufacturer and in close liaison with each local store, completed the entire project in just 17 weeks.

ADAPTING THE LOCAL ENVIRONMENT TO ACHEVE GLOBAL CONSISTENCY

No store is the same – dimensions, architectural considerations, materials, local working restrictions – they all differ from store to store.

Our central project management team co-ordinated the rollout to achieve maximum cost efficiencies, using site surveys from the stores, to plan and implement the refurbishment.

This included the removal and disposal of old systems, posters and mannequins, as well as the construction and installation of the new racking system. Faced with a wide variety of window layouts and dimensions, our team often had to think on their feet to adapt the new system and make it fit-for-purpose.

THE BRIEF

To breathe new life into the Mander Centre, a 1960s retail destination in Wolverhampton, UK. To create a new tenant mix that will attract a different profile of shopper and encourage them to stay longer.

At 52,500 m² gross leasable area, the Mander Centre is the largest shopping centre in Wolverhampton, a lively city with a catchment of over 584,000 residents and attracting over 17 million visitors a year.

The centre was purchased by Benson Elliot in 2014. They commissioned the most significant redevelopment program to date. The £35 million investment includes a new flagship Debenhams department store of 9,400m², along with 10 other retail stores.

The key design features are the main entrances. The introduction of new signage and a vibrant lighting scheme ensures that the centre stands out and is welcoming, attracting visitors both day and night.

The dramatic transformation continues inside with contemporary and intuitive wayfinding signage to enhance the visitor experience, strategically located by newly installed lifts and escalators.

A customer journey with impact

These environmental enhancements have not only transformed the appearance of the centre but also helped to change shopper behavior. The customer journey is carefully managed, encouraging visitors to stay longer and enjoy the wider food and entertainment experience that the Mander Centre now has to offer.

THE BRIEF

To roll out the strategic rebrand for Airbus, with a focus on signage and wayfinding, at 118 sites, across 26 countries in five continents.

THE AIRBUS GROUP

Airbus is a global leader in aeronautics, space and related services, offering the most comprehensive range of passenger airliners. It is also a European leader in tanker, combat, transport and mission aircraft, as well as one of the world’s leading space companies. In helicopters, they provide civil and military rotorcraft solutions worldwide.

UTILIZING LOCAL POWER 

With carbon footprint front of mind in this rebrand, we adopted a sustainable approach, opting for local production to minimize transportation costs and environmental impact.

We started by technically translating their brand guidelines, to ensure the designs and renders could be used for local tender – reducing time, manufacturing and shipping costs.

Following the success of the rebrand, we continued to work with Airbus on the rebrand of 60+ Helicopter service centers across 17 countries, this time focusing on illuminated signage solutions too.

FLEXIBLE PROJECT MANAGEMENT

Using a flexible timeline, we adopted a phased approach, working with the Airbus branding and facility management teams to identify priority sites and ensure minimum disruption to day to day operations.

Lexus has consistently pursued its goal to build the world’s best cars, reflecting their brand values of design excellence and luxury.

This is achieved through the careful design and engineering of both their vehicles themselves, and through the creation of exceptional customer experiences with their dealership network.

One of our aims was to make the branded environments more resilient and robust.

By reviewing many of the materials that were originally specified, we achieved this.  Thanks to our buying power, we also delivered considerable cost savings.

We designed, manufactured and installed the highest quality graphics to reflect their premium market position.

This included:

• Design and materials specification
• Manufacture and application
• Site surveys and installation
• Interior branding, including 3D wallpaper, solar film, graphic prints, workshop banners, frosted vinyl and health and safety manifestations

The branding program was initially rolled out across ten dealerships in the UK, Norway and Spain. Following successful implementation, it was extended to a nationwide program across the UK, including 20 new sites and 20 refurbished sites.

The customer-centric approach to dealership design is evident, with graphics used to designate different customer zones to meet the needs of a variety of customer groups. We also installed and laid out furniture to facilitate the designated customer journey.