GLIMMA have developed communication and environment strategies for cities, towns, retail, commercial, mixed-use, hotelier and resort real estate destinations in multiple markets across the globe. We understand the language of real estate investment, asset management, leasing, operations, architecture and development and as importantly the language of customer design and engagement.
GLIMMA have developed communication and environment strategies for cities, towns, retail, commercial, mixed-use, hotelier and resort real estate destinations in multiple markets across the globe.
We understand the value chain and can add innovations at any point in your destination strategy: from diagnosing challenges, creating a vision, developing a masterplan to creating new brand identities, commissioning and analysing consumer research, creating and overseeing marketing programmes and enhancing environments through lighting, navigation and place implementation programmes.
'We are an expert end to end real estate brand ideation and implementation consultancy.'
We have a comprehensive understanding of the current flux in real estate markets and how to revitalise our clients’ real estate destinations in readiness for a new era for places, through more purposeful, performance-oriented communications and placemaking designs that encourage occupiers and customers to enjoy that place.
We were commissioned to revitalise this 1990s mixed-use city centre destination in Liège, Belgium. The refurbishment programme was driven by a strategic repositioning exercise that aims to attract a new tenant mix, and increase footfall and time and spend per visitor.
Brand Implementation in Liege
'The GLIMMA team is a valued design and implementation partner for our retail and entertainment centres. They understood the strategic changes needed to revitalise and appeal to a new target audience. Most importantly, they have the knowledge, experience and skills to practically translate these changes into an engaging customer experience. Through the right choice of lighting, street furniture, way finding and brand signage, they have helped transform ILOT into a much more vibrant and safer visitor experience.'
Following on from our success at resuscitating and revitalising the commercial performance and positioning of this designer outlet village, we were commissioned by the investors to rebrand the destination to further accelerate its competitiveness and commercial trajectory.
Caledonia Park Branding
We were commissioned to develop a full brand identity and environmental concept for this super-regional real estate destination in Kazakhstan.
Borough Yards is the capital’s most exciting cultural and retail-focussed regeneration. This unique social, cultural and shopping hub is woven from historic urban fabric. A lost medieval street system has been revived. Once-forgotten warehouses and railway arches house dramatic, double-height retail spaces, all embodying the district’s unrivalled feel of intimacy and welcome, regardless of size.
We were asked to brand this vibrant new London destination to inspire and provide a unique experience for visitors and retailers in a beautiful raw-brick, cathedral-scale spaces.
Borough Yards Branding
We were asked breathe new life into the Mander Centre, a 1960s retail destination in Wolverhampton, UK. To create a new tenant mix that will attract a different profile of shopper and encourage them to stay longer.
At 52,500 m2 gross leasable area, the Mander Centre is the largest shopping centre in Wolverhampton, a lively city with a catchment of over 584,000 residents and attracting over 17 million visitors a year.
Mander Centre Brand Implementation
'The design team at GLIMMA immediately understood the brief and ran with it, producing design concepts that hit the mark with all stakeholders, from architects to the individual retailers. Their innovative ideas were readily translated into signage and lighting solutions that have dramatically transformed the Mander Centre, making it the retail destination of choice for the people of Wolverhampton.'